Karl Strauch - Vice President of Marketing
Karl Strauch is the Vice President of Marketing at the Port. He leads a team focused on strategic message positioning and planning, creative development and implementation for marketing, advertising, PR and digital/interactive/social media programs.
A dynamic brand marketer, strategist, award-winning creative writer and executive project manager, Karl develops programs that build brand value around Port Tampa Bay, positively impacting the Port’s target audiences with the goal of gaining market share and increasing revenue.
Karl’s experience spans more than 30 years in large media markets such as NYC, Los Angeles and Atlanta and he currently resides in Tampa, FL. He has worked at or on some of the top brands in the world including those at RJR Nabisco, Anheuser-Busch, AT&T, I Love NY, Pearle Vision and Friedman’s Jewelers as well as 70s/80s "Madison Ave" agency stalwarts N.W. Ayer, DMB&B and Wells, Rich, Greene, among others. His experience includes a wide variety of product and service categories, but has among his specialties; retail, tourism, economic development and transportation. Karl has a Bachelor of Science in Advertising from the University of Florida, ’83.
Karl's activities and awards include: District & Local ADDYs (Best of Show/Best of the Bays), Tellys, AMA and Industry Specific Honors including the Georgia Governor’s choice award 2009. He is a graduate of Leadership Florida (Cornerstone 38), a member of the American Marketing Association (AMA) and the American Advertising Federation (AAF). Karl has served or serves on several advisory boards including Hillsborough Community College (HCC), United Way Suncoast, the Savannah Technical College, Tampa and Ybor City Chambers of Commerce, Visit Tampa Bay, The Tampa Economic Development Council and is a member of the Tampa Bay Propeller Club.